Publish . Promote . Monetize

Publish Your Bestselling Book, Become the Authority in Your Field, & Monetize Your Services

How Coaches, Consultants, Speakers & Experts…

Are Creating Amazing Books, Becoming Best Selling Authors and Making A Huge Impact (and Income)…

Ready To Go From Struggling To Publish Your Book To
Becoming A #1 Best Selling Author?

I Want to PERSONALLY Work With You One-On-One To Help You Publish and Promote Your Book to a #1 Best Seller In The Next 6 Months!

How Coaches, Consultants, Speakers & Experts…

Are Creating Amazing Books, Becoming Best Selling Authors and Making A Huge Impact (and Income)…

Ready To Go From Struggling To Publish Your Book To
Becoming A #1 Bestselling Author?

I Want to PERSONALLY Work With You One-On-One To Help You Publish and Promote Your Book to a #1 Best Seller In The Next 6 Months!

From The Desk of H.J. Chammas

Dubai, UAE

Read This Before Going ANY Further

In 2018, I launched my 1st book (through a publisher) and struggled to get the sales coming in. I lost a lot of money, time, and energy on trial and error trying to learn how to get my book on the top sellers list.

In 2019 onwards, I self-published 4 other books, which all quickly became #1 best-sellers. This helped me perfect a system to publish books that are fit to become best sellers and then have a promotion engine to push them up the ranks and then become #1 best sellers in their categories.

In 2022, we began focusing on helping other authors not to get tricked by self-publishing companies that will make them pay tens of thousands of dollars to publish their book and then ask them to pay even more on useless marketing activities that will never get their books any visibility and traction.

If you've already published your book, we're offering complimentary "Book Posture Report" that reveals the strengths and gaps in your book that will make a non-selling book becomes a bestseller. It all starts with scheduling a call.

From The Desk Of H.J. Chammas

Dubai, UAE

Read This Before Going ANY Further

In 2018, I launched my 1st book (through a publisher) and struggled to get the sales coming in. I lost a lot of money, time, and energy on trial and error trying to learn how to get my book on the top sellers list.


In 2019 onwards, I self-published 3 other books, which all quickly became #1 best-sellers. This helped me perfect a system to publish books that are fit to become best sellers and then have a promotion engine to push them up the ranks and then become #1 best sellers in their categories.


In 2022, we began focusing on helping other authors not to get tricked by self-publishing companies that will make them pay tens of thousands of dollars to publish their book and then ask them to pay even more on useless marketing activities that will never get their books any visibility and traction.

Sound Familiar?

  • I’ve been told many times I should write a book and share my knowledge with the world.

  • I know a book will help me become "the authority" in my business field.

  • I’ve tried to finish my book and keep going into circles on how to set up my book for success.

  • I am not a marketer. My previous book didn't do well. I guess my next book will have the same results!

  • I know my story could make an impact and an income if I could sell my book.

  • A best selling book will help me monetize my services more professionally and easier.

Strategic Solutions For Your Bestselling Book to Make an Impact

PUBLISH

Get Published Internationally


Make Your Book Available in Bookstores


Have Your Book Present in Major International Book Fairs

PROMOTE

Become a Bestselling Author


Get Nominated for International Awards


Receive Editorial Reviews from World Renowned Critics

MONETIZE

Build and Grow Your Email List

Attract Warm Leads Inquiring About Your Business

Get Paid for Selling Your Services (and Speaking Engagements)

Are You Ready to Become a Best-Selling Author?

Here's a sample of #1 Bestselling Books that we've published and/or promoted

Here's What our Happy Authors are Saying...

Sadika Kebbi

TEDx Speaker, Bestselling Author

It was like magic how HJ and his team have re-published my book with a new title, cover, and improved content. The book hit the #1 New Release list on the first week, and then became an International Best Seller in 4 months!

I love the clarity of the expectations and how each step of the process was fully explained and aligned on before implementation.

Paulette Ashlin

Founder and President - Ashlin Associates

Authority Publishing has surpassed my expectations with unparalleled professionalism, responsiveness, and customer service. HJ Chammas and his team combined pragmatic business savvy with creativity that generated amazing results.

Their in-depth knowledge of the writing, editing, publishing, and marketing processes were demonstrated by their patient consultation, coaching, and successful outcomes.

They are also able to adeptly switch from high level strategy to perfect attention to detail. Authority Publishing is a pleasure to work with, making it easy for me to achieve my goals.

Working with Authority Publishing on 'Awakening to The Power of Now' was a truly empowering experience. Their team was professional, supportive, and helped me bring my message to the world. From editing to marketing, they provided exceptional guidance throughout the entire process.

I highly recommend Authority Publishing to anyone seeking a positive and successful publishing journey.

Sophia Manarolis, M.Ed

Mental Health Strategist

My experience with Authority Publishing has been both refreshing and invigorating!

I highly appreciate their level of professionalism and finally feel at peace where getting my very important book out into the world is concerned!

I already look forward to publishing my next books with you!! Thank you so much! So grateful!!

Rana Baydoun

Award Winning Bestselling Author 

HJ's team support for my book was outstanding. They took care of all activities, including advertisement, publicity, participation in book fairs, nominations for awards, and much more.

HJ is someone who takes authors by their hands and clarify to them the whole process, step by step. I wish we had more HJs in this world!

Husam S. AlSaleh

Entrepreneur, Angel Investor, Bestselling Author

I enjoyed the process, especially the clarity of what needs to be done to achieve the desired goals. All the steps were built based on my desired end goal and not on how to print books. The methodological process was a breath of fresh air compared to my previous experience. The follow-up and ensuring I was comfortable with every step before taking it made me feel very comfortable and appreciated. The follow-up was great, and it ensured I met the deadlines.

BECOMING A BESTSELLING AUTHOR

Offers Opportunities in Becoming Visible and Attracting Clients

Author Resources...

How Writing a Book Can Elevate Coaches to Authority, Build Trust, and Generate Leads

How Writing a Book Can Elevate Coaches to Authority, Build Trust, and Generate Leads

June 18, 20244 min read

In the competitive coaching world, establishing authority, building trust, and generating a steady stream of leads and clients are critical for success. One powerful yet often underutilized tool for achieving these goals is writing a non-fiction book. This article explores how authoring a book can significantly enhance a coach's professional reputation, foster trust with potential clients, and serve as an effective lead-generation strategy.

Establishing Authority

Demonstrating Expertise

Writing a book provides a unique platform for coaches to showcase their expertise and thought leadership in their niche. It allows them to delve deeply into their coaching methodologies, share insights, and present case studies, demonstrating their deep understanding of the subject matter.

This authoritative content positions the coach as a leading figure in their field, distinguishing them from competitors. Dr. Brené Brown's books on vulnerability and leadership reflect her expertise and have established her as a leading authority in personal development and leadership coaching.

Credibility Boost

A published book serves as a tangible testament to a coach's credibility. It signals to potential clients and peers that the coach possesses the knowledge and skills worthy of publication. This is particularly impactful when the book is well-researched, professionally presented, and provides valuable content that resonates with readers.

For example, Marshall Goldsmith leveraged his books, such as What Got You Here Won't Get You There, to solidify his standing as a top-tier executive coach in the business world.

Building Trust

Offering Value

A book allows coaches to provide substantial value upfront, offering readers actionable insights and strategies they can implement immediately.

This generosity helps build a connection with readers, fostering a sense of trust and reliability. When readers benefit from the book, they are more likely to trust the author's coaching services.

Stephen Covey's The 7 Habits of Highly Effective People has provided readers with transformative personal development strategies, building trust and leading to a robust coaching and speaking business.

When someone reads a book that offers solutions to real challenges they are facing in their practice or career, they immediately become warm (even hot) leads whenever they are given the opportunity to engage with the author in person or virtually. Smart coaches use their books to invite readers into their world, build rapport, and get the conversation going.

Establishing a Personal Connection

Establishing a Personal Connection

Books allow coaches to share their personal stories, philosophies, and values. This transparency helps readers connect on a deeper level, creating a bond that goes beyond professional expertise.

Sharing personal journeys, successes, and failures makes the coach relatable, enhancing the reader's trust. In her book You Are a Badass, Jen Sincero's candid and humorous approach resonates with readers, building strong trust in her coaching style and philosophy.

Generating Leads and Clients

Expanding Reach

A book can reach a wider audience than traditional marketing methods. It can be distributed globally through platforms like Amazon, Barnes & Noble, Google Books, bookstores, and e-books, attracting potential clients who might have yet to discover the coach.

This broader exposure increases the chances of attracting diverse leads who resonate with your message and could benefit from your coaching. Simon Sinek's book Start with Why reached an international audience, resulting in a surge of interest in his consulting and speaking services.

Creating Lead Magnets

Books can be strategically used as lead magnets. Offering an assessment, a tool, a workbook, a strategic session, or exclusive insights in exchange for contact information can help build a list of potential clients who are already interested in the coach's ideas and approach.

This strategy nurtures leads by providing ongoing value through newsletters, webinars, or additional content. Coaches like Michael Bungay Stanier use free resources from their books to engage potential clients and funnel them into their coaching programs.

Enhancing Marketing Efforts

Books provide a wealth of content that can be repurposed across various marketing channels. Blog posts, social media updates, podcasts, and videos can all draw from the book's material, ensuring consistent messaging and reinforcing the coach's expertise.

This content strategy helps keep the coach top of mind for potential clients. Content from Tony Robbins'’ numerous books are frequently repurposed in his seminars, social media, and promotional materials, amplifying his brand's reach and engagement.

Practical Steps for Coaches to Write a Book

  1. Identify Your Niche: You can choose a topic that aligns with your coaching specialty and addresses the needs and interests of your target audience.

  2. Plan Your Content: Create an outline that covers key themes, insights, and strategies. Include personal anecdotes and case studies to enrich the content.

  3. Write Consistently: Dedicate regular time to writing, setting achievable goals for each session.

  4. Please seek Professional Help: Consider hiring a ghostwriter or editor to polish your manuscript and ensure it meets professional standards.

  5. Publish Strategically: Choose traditional, self-publishing, or hybrid options based on your goals and resources.

  6. Promote Your Book: Leverage your existing platforms, partnerships, and marketing channels to promote your book's release.

Resource: Book a complimentary consultation call to get you started with your book project

Writing a book can be a transformative step for coaches seeking to elevate their professional standing, build trust with potential clients, and generate more leads. By showcasing expertise, providing valuable insights, and expanding their reach, coaches can effectively use their book as a powerful tool to enhance their coaching practice and achieve sustained success.

Authority Publishing

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HJ Chammas

4X Bestselling Author I Coach I Investor

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